The Engineering Society of Detroit hosts attorney Michael Stewart, founding member of Fishman Stewart PLLC, for a discussion on how to extract enterprise value from organizational creativity.
The securing of creativity by converting it into Intellectual Property provides a significant return on investment. Like real property, Intellectual Property has tangible monetary value as a business asset and Intellectual Property can be a major contributor to an organization’s net worth. Unlike real property, however, Intellectual Property also has a significant intangible value that organizations often overlook including the ability to block competitors, dissuade potential market entrants and clear a technological path for future market share; and in branding to illustrate that an organization is both an innovator and a thought leader.
