Chili Crunch Jelly Rolls: Delicious Bites of Trademark Wisdom
Fish Tank: Newsletter Volume 24, Issue 10
Momofuku, founded by celebrity chef David Chang, is well known for its crunchy, peppery, and umami-flavored condiment, CHILI CRUNCH. Momofuku acquired rights in the trademark after a dispute with Chile Colonial over the name and subsequently sought to enforce its rights in CHILI CRUNCH against purported infringers using the same term for competing products.