Cracker Barrel’s Logo Controversy: A Rebranding Misstep and the Return to Tradition
Fish Tank: Newsletter Volume 25, Issue 21

Cracker Barrel learned an important lesson with their recent logo rebranding campaign.
Repo Revenge: How One Woman Drove Off with a Dealership’s Name
Fish Tank: Newsletter Volume 25, Issue 20

A Lima, OH woman turned the tables on a local car dealership after her vehicle was repossessed—by legally claiming the dealership’s name.
Michael D. Fishman named to WTR 1000 – World’s Leading Trademark Professionals for 2025

Intellectual property law firm Fishman Stewart PLLC is pleased to share that Michael D. Fishman has been listed in the 2025 World Trademark Review’s WTR 1000 – The World’s Leading Trademark Professionals.
IP attorney Michael Stewart to offer insights on AI in the personalization industry at upcoming International Awards & Personalization Expo on February 6 in Las Vegas

Michael Stewart, co-founding member and managing partner of intellectual property specialty law firm Fishman Stewart PLLC, will represent the firm on a panel discussion about the role of artificial intelligence in the personalization industry at the International Awards & Personalization Expo.
The Rich History of Hot Chocolate
Fish Tank: Newsletter Volume 24, Issue 30

Hot chocolate, also known as hot cocoa, is a beloved beverage enjoyed by many around the world. Its history is as rich and complex as the drink itself, spanning thousands of years and multiple continents, evolving from a cold and spicy drink to one that is typically warm and sweet.
Michael Stewart named 2024 ‘Mentor of the Year’ at AIPLA’s annual meeting

Fishman Stewart PLLC is pleased to announce that the American Intellectual Property Law Association (AIPLA) named Partner Michael Stewart 2024 “Mentor of the Year.”
Fishman Stewart attorneys named to DBusiness Top Lawyers list for 2025

Fishman Stewart PLLC is pleased to announce that two firm attorneys have been recognized as DBusiness Top Lawyers for 2025.
Message On A Bottle
Fish Tank: Newsletter Volume 24, Issue 25

Recently, my wife and I uncovered a distinctive glass bottle buried in our backyard. When we looked at the bottom of the bottle, however, we noted a reference to a design patent, namely US Design Patent No. 114 026.
Crayola’s Crayons Pass the USPTO Smell Test
Fish Tank: Newsletter Volume 24, Issue 21

Imagine opening a brand-new box of 64-color Crayola Crayons. Take a whiff. No matter how or where or when you grew up, this is a scent you know. We all know. But is that enough to obtain a US federal trademark registration?
Fishman Stewart partners Michael Stewart and Cecily O’Regan recognized in IAM Patent 1000: The World’s Leading Patent Professionals 2024

Fishman Stewart PLLC is pleased to announce founding partner Michael B. Stewart and partner Cecily O’Regan have again been included in the IAM Patent 1000: The World’s Leading Patent Professionals – 2024.