A Cautionary Tale on Trading Cards
Fish Tank: Newsletter Volume 26, Issue 18
The trading card industry is booming again – and what makes this moment different is not who holds the cards, literally and figuratively, but how the trading card space is rapidly evolving.
The World’s Cup: How Guinness Leveraged a Sporting Event into a Marketing Boom
As the 2026 FIFA World Cup comes to an end, the energy is palpable across the global marketplace. From limited-time campaigns to clever rebrands, companies are working overtime to align themselves with one of the most celebrated events on the planet.
Catapulting into the Future of Sports and Wearable Technology
Wearable technology is quickly becoming commonplace across both collegiate and professional sports – but with this surge in data collection comes a host of legal considerations.
Will MLB Face Its First Major Work Stoppage in Over 30 Years? Legal and Economic Implications of the Next CBA
As the 2026 season unfolds, concerns are mounting that MLB and the Major League Baseball Players Association (MLBPA) could be heading toward their most significant labor dispute in decades.