Inventing DNA?
Fish Tank: Newsletter Volume 26, Issue 11
The idea that someone might “own” a piece of DNA raises a slightly uncomfortable question: can you really patent something that exists inside all of us?
The Bots Have Found Religion; What Will They Come Up With Next?
Fish Tank: Newsletter Volume 26, Issue 10
Forbes reported that more than 1.5 million bots on an AI agent-driven social network appear to have created a new religion for themselves, the Church of Molt, with congregants adopting the name of “Crustafarians.”
The Business of a Buzzer-Beater: NIL Lessons from March Madness
Fish Tank: Newsletter Volume 26, Issue 9
Every March, college basketball players get an opportunity to become household sensations overnight. In today’s NIL (Name Image Likeness) era, that moment can be a once-in-a-lifetime business opportunity.
Flippers Up!
Fish Tank: Newsletter Volume 26, Issue 8
Last week, PEI Licensing, LLC., the owner of the ORIGINAL PENGUIN brand (also known simply as PENGUIN) sued Pudgy Penguins Inc. in federal court in Florida over their respective penguin trademarks.
Battling AI Misuse with Trademark Law May Be “Alright” for Actor Matthew McConaughey
Fish Tank: Newsletter Volume 26, Issue 7
Matthew McConaughey recently obtained several trademark registrations with the U.S. Trademark Office in an effort to digitally capture and protect his entire persona.
Rethinking IP Strategy in an AI-Driven World
Fish Tank: Newsletter Volume 26, Issue 6
Patents enable others to learn from, build upon, and improve the disclosed invention effectively. However, some have questioned whether they still work in today’s artificial intelligence (AI) landscape.
From Dimples to Data: Patenting the Next Generation of Golf Technology
Fish Tank: Newsletter Volume 26, Issue 5
Golf is entering a data driven era, and the 2026 PGA Show showed that the most important IP in the game is shifting.
Attribution Is a Must, but It Isn’t a Get‑Out‑of‑Jail‑Free Card
Fish Tank: Newsletter Volume 26, Issue 4
Giving credit to an author is a nice gesture, but not knowing the rules can get you into trouble.
I Smuggled in a Switch. Then I Learned I Don’t Own the Games
Fish Tank: Newsletter Volume 26, Issue 3
The shift from “owning a thing” to “holding a key” changes everything about how we consume media – and it brings us to a critical showdown in the world of IP.
LESS IS MORE
Fish Tank: Newsletter Volume 26, Issue 2
In recent years, companies have gravitated toward a visual trend: the minimalist logo. While some critics dismiss the trend, the shift toward minimalism is rooted in something else other than fashion.