When Famous Phrases Fail to Function as Trademarks: Lessons from MLB’s PLAY BALL Application
MLB’s recent effort to register “PLAY BALL” as a federal trademark illustrates a fundamental principle of trademark law: even the most recognizable phrases may be ineligible for protection.
The World’s Cup: How Guinness Leveraged a Sporting Event into a Marketing Boom
As the 2026 FIFA World Cup comes to an end, the energy is palpable across the global marketplace. From limited-time campaigns to clever rebrands, companies are working overtime to align themselves with one of the most celebrated events on the planet.
Monster Energy Presents Big 12 Football
The Big 12 Athletic Conference made waves recently when it announced that it had finalized a multiyear deal with Monster Energy worth around $20 million.
Evolution of Conference Realignment
Recently, you may have noticed that college sports have begun to look very different than they used to – conference realignment has completely upended how we previously thought about college sports.
Catapulting into the Future of Sports and Wearable Technology
Wearable technology is quickly becoming commonplace across both collegiate and professional sports – but with this surge in data collection comes a host of legal considerations.
Will MLB Face Its First Major Work Stoppage in Over 30 Years? Legal and Economic Implications of the Next CBA
As the 2026 season unfolds, concerns are mounting that MLB and the Major League Baseball Players Association (MLBPA) could be heading toward their most significant labor dispute in decades.
NCAA Tournament Expansion: Why?
The NCAA has begun the process of expanding the men’s and women’s basketball tournaments and many people are asking themselves the same question: why?
Antitrust Exemptions and What it Would Mean for College Sports
You have likely heard a lot about the NCAA’s long sought after antitrust exemption, but you may also be wondering what that exemption means for college sports.