Fishman Stewart PLLC | 800 Tower Drive | Suite 610 | Troy, MI 48098 | USA +1 248.594.0600

Sports Licensing & Branding

We help clients protect what makes their brand iconic—on and off the field.

Industry Sector Overview

In the world of sports, your brand is your legacy. Whether you’re managing trademarks for a national league, licensing merchandise for a collegiate team, negotiating endorsements, or protecting athletes’ NIL rights, Fishman Stewart offers strategic IP counsel to protect your competitive edge. Our attorneys understand the complexities of sports branding—from anti-counterfeiting to global licensing—and help you build strong, enforceable IP portfolios that drive value across events, merchandise, media, and digital platforms.

Meet the Team

Michael D. Fishman

Practice Areas: Trademarks, Copyrights, Trade Secrets Litigation and Dispute Resolution, IP Consulting, Transactional and E-Commerce Services

Alexander JSW Johnson

Practice Areas: Trademarks, Copyrights, Litigation and Dispute Resolution, IP Consulting, Transactional and E-Commerce Services

Barbara L. Mandell

Practice Areas: Trademarks, Copyrights, Trade Secrets, Litigation and Dispute Resolution, IP Consulting, Transactional and E-Commerce Services

Deb Schneider

Practice Areas: Trademarks, Copyrights, IP Consulting, Transactional and E-Commerce Services

Michelle L. Visser

Practice Area: Trademarks, Copyrights

Michael B. Stewart

Practice Areas: Patents, Trademarks, Copyrights, Trade Secrets, Litigation and Dispute Resolution, IP Consulting, Transactional and E-Commerce Services

Benjamin Becker

Practice Areas: Trademarks, IP Consulting, Transactional and E-Commerce Services

Linda Monge Callaghan

Practice Areas: Trademarks, Copyrights, IP Consulting, Transactional and E-Commerce Services

Julie A. Greenberg

Practice Areas: Trademarks, Copyrights, Trade Secrets

Kristyn C. Webb

Practice Areas: Patents, Trademarks, Copyrights, Trade Secrets, Litigation and Dispute Resolution, IP Consulting, Transactional and E-Commerce Services

More members of our “school” of IP experts

Featured Whitepapers & Thought Leadership

Copyright Checklist

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Patent Checklist

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Trademark Checklist

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Central Office

800 Tower Drive | Suite 610
Troy, MI 48098 | USA
Phone: +1 (248) 594-0600
Fax: +1 (248) 594-0610

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INTO INTELLECTUAL CAPITAL®

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