U.S. laws provide for trademark protection through the demonstrated use of a word, name, symbol or logo in commerce involving goods or services. Beyond this, however, trademark registration is recommended for several reasons including stronger rights in a possible dispute, as well as notification to other parties that the mark is in use. Though the latter point sounds simple, it can avoid costly and time-consuming legal issues should a mark’s ownership be challenged.

Fishman Stewart handles all aspects of registration from the search to ongoing management of the company’s marks including monitoring potential infringement and identifying ways to optimize the value of a mark through licensing and other revenue-generating opportunities. The firm files and manages U.S. and foreign trademarks in every part of the world.