Michael Stewart Events

Presentation Date: Wednesday, April 16, 2025

Sponsored by Engineering Society of Detroit.

Today, 90% of company value comes from intangible assets – Intellectual Property (IP) such as patents, copyrights, and trademarks.

Despite this shift, many organizations have yet to fully adapt their strategies for identifying and protecting the value of internal innovation. That’s a missed opportunity—especially for engineers and technical professionals whose ideas often drive real enterprise value.

In “Extracting Enterprise Value from Organizational Creativity,” IP strategist and legal expert Michael Stewart explores how businesses of all sizes can harness their creativity to build sustainable growth and long-term enterprise value.

Whether you’re a startup founder, seasoned executive, or innovation leader, this presentation will equip you with practical insights into:

• The hidden value of your organization’s creativity
• Why intellectual property (IP) should be treated as a strategic asset
• How patents, trademarks, copyrights, and trade secrets can drive revenue and protect your competitive edge
• Real-world examples, including the surprising story behind the Slinky®
• The difference between short-term profit and long-term enterprise value—and how IP bridges the gap
  
  

Gain a clearer understanding of how to identify, protect, and leverage your intangible assets for real business impact.

📚 Additional resources and white papers are available to download.

Presenter: Michael Stewart, Fishman Stewart PLLC
Michael Stewart is a founding member of Fishman Stewart PLLC. His practice includes domestic and foreign patent prosecution, e-commerce and information technology, patent opinions, intellectual property litigation, domestic and foreign trademark prosecution, trademark opinions, copyrights, trade secrets, rights of publicity, intellectual property evaluations/due diligence, and negotiating technology rights agreements. His litigation experience includes both trials and oral arguments before the Court of Appeals for the Federal Circuit. In addition, Michael has substantial experience managing and administering large intellectual property portfolios.